SpreadFirefox team has chosen a key phrase I terribly like: “There is an alternative“. Actually, my preferred one is TIAAA (There Is Always An Alternative) as opposed to TINA (There Is No Alternative), often used by Thatcher and neoliberists in general to argue how capitalism is the only possible choice and you should be mad in trying to think and build something different. However this post is not about slogans but about the 2 full pages ad promoting Firefox in The New York Times (image). On the left page, the Firefox logo is built with all the names of the people who have contributed (PDF). Cool!