9 Jun
Dump 10 Facebook friends and get a free sandwich!
Aggressive and creative marketing campaign by Burger King.
What would you do for a free Whopper? Now is the time to put your fair-weather Web friendships to the test. Install Whopper Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled Whopper when you sacrifice 10 of your friends.
InsideFacebook reports that in one week, the app was used by 82,000 people to delete over 230,000 friendships on Facebook. Then Facebook placed some restrictions on the application and Burger King decided to conclude their campaign. In fact, Burger King got what it wanted: attention! In few days!
Creative use of social networking marketing!!!
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Posted by Marco Fabbri on 09.06.09 at 12:27 pm
The tagline upon application cancellation was also pretty much amazing: “Whopper sacrifice has been SACRIFICED!” :D
Posted by paolo on 09.06.09 at 12:27 pm
he he ;)
Posted by VD on 09.06.09 at 12:27 pm
so don’t be surprised if I remove you from my facebook friends :-)
Posted by paolo on 09.06.09 at 12:27 pm
No please VD, don’t do it!!!