Fun is the easiest way to change people’s behaviour for the better

Can you convince people to recycle glass bottles? To take the stairs instead of the escalator? To throw rubbish in the bin instead of onto the floor?
It seems so … How? With FUN!
The fun theory, a (clever) initiative by Volkswagen.

Putting bottles in the bin becomes a game …

Walking on the stairs … and play piano…

Throw rubbish in the bin and … so deeeep?

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