Percentage of men and women on different social networking sites (Facebook, Twitter, Linkedin, …)

Lots of debate arose around the fact almost 87% of Wikipedia editors are male. This is not necessarily true since the survey on which this “fact” is based has some biases (for example, people self-elected to answer).
However, a query run on the Wikipedia database showed that more than 83% self-identified as male.
While these numbers are not 100% representative of reality, it is probably true that most of editors are male. This is acknowledged also on a Wikipedia page about the systemic bias of Wikipedia (yes, I know this very page has been written by people whose bias we are trying to interpret but, going to the extremes, it’s turtles all the way down ;)

So the question could be: what is the ratio male/female on other social networking sites?

Just, for comparative reasons (and a bit for fun too), I compiled the following table based on the Social Network Analysis Report by Ignite Social Media. The table is sorted so that first lines are sites in which there are relatively more females than males. I’m not familiar with all the sites but it seems that sites more populated by women are the very social and playful (such as Haboo, Bebo, Myspace, Xanga, Facebook). On the other side of the spectrum there are sites populated most by males: sites showing what’s interesting right now thanks to social bookmarking such as Reddit, Digg, Identi.ca, and “professional” network sites such as Linkedin and Plaxo.
This table is not “scientific” in any way as well (for instance, percentages in the report are gathered from Google Ad Planner and Google Insights for Search).
Consider the following table just as more food for thought. Does it confirm your intuitions? Or should I say prejudices? ;)

  Social network site Percentage of females
Habbo 66%
Bebo 62%
Myspace 62%
Xanga 62%
Facebook 55%
Ning 55%
Hi5 52%
Meetup 52%
Tribe 52%
Twitter 52%
Yelp 52%
Flixster 50%
Foursquare 50%
Friendster 50%
Flickr 48%
Last.fm 48%
Livejournal 48%
Metafilter 48%
Multiply 48%
Plaxo 45%
Stumbleupon 45%
Badoo 43%
Mixx 43%
Linkedin 40%
Netlog 40%
Newsvine 40%
Plurk 40%
Identi.ca 34%
Digg 32%
Indianpad 24%
Reddit 24%

Credits: Icons by socialshift, elegantthemes and WpZoom.

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13 Responses to this post.

  1. Joseph Reagle's Gravatar

    Posted by Joseph Reagle on 23.02.11 at 3:34 pm

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    Interesting, well done!

  2. paolo's Gravatar

    Posted by paolo on 23.02.11 at 3:34 pm

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    Thanks Joseph, hard to compare but a beginning ;)

  3. paolo's Gravatar

    Posted by paolo on 23.02.11 at 3:34 pm

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    on google+ it seems there are 9 males out of 10 users. http://www.businessinsider.com/google-is-a-social-network-where-9-of-10-users-is-male-2011-7

    other interesting info from Wikipedia at http://en.wikipedia.org/wiki/Gender_differences_in_social_network_service_use

  4. paolo's Gravatar

    Posted by paolo on 23.02.11 at 3:34 pm

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    Google+ Users Are Still Mostly Male
    http://mashable.com/2011/11/09/google-plus-gender-ratio/

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